Opportunity factors

• Considerable promotional work by governmental and non-governmental organizations was considered the most important opportunity, followed by willingness to pay for safe organic food in nearby cities.

• Uttarakhand had a well-developed organic agriculture policy since the beginning of the state, which ultimately helped not only the UOCB (Uttarakhand Organic Commodity Board) initiative to create a well-developed government mechanism to promote organic agriculture, but also in turn. attracted a number of non-governmental organizations and private companies to participate in the total organic farming network. This proved to be more and more useful not only for the future farmer who transitions to organic agriculture with less difficulty.

• Lastly Uttarakhand is a famous tourist destination has an inherent potential to future promote agriculture tourism in form of holiday farms stay etc., which is increasingly used by some organic farmers to boost up their organic farming which also increased their product visibility to the tourist from various state.